To Give a sense of the marketing costs we have seen in this industry, we put together the following table to show one view of the different marketing methods:
| Monthly Sales and Marketing | ||||||||||
|---|---|---|---|---|---|---|---|---|---|---|
| monthly cost | number or leads expected each month | # of staff needed to convert | expected success rate | # of accts. | account average number of trades per month | profit dealing desk | cost | net | net | |
| Leads purchased Internet Phone TV Newspaper Event Sponsoring Trade Shows | $5000 $15000 $10000 $100000 $15000 $10000 $30000 |
5000 300 100 1000 300 100 300 |
5 2 5 5 2 2 4 |
0.10% 10.00% 1.00% 10.00% 10.00% 5.00% 2.00% |
5 30 1 100 30 5 6 |
43 43 43 43 43 43 43 |
$22500 $135000 $4500 $ 450000 $135000 $22500 $27000 |
$15000 $19000 $20000 $110000 $19000 $14000 $38000 |
$7500 $ 116000 -$15500 $340000 $ 116000 $ 8500 -$11000 |
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