Marketing a Forex Broker

Marketing a Forex Broker
 52
23 Jun 2017

To Give a sense of the marketing costs we have seen in this industry, we put together the following table to show one view of the different marketing methods:


Monthly Sales and Marketing
monthly cost number or leads expected each month # of staff needed to convert expected success rate # of accts. account average number of trades per month profit dealing desk cost net net
Leads purchased Internet Phone TV Newspaper Event Sponsoring Trade Shows $5000
$15000
$10000
$100000
$15000
$10000
$30000
5000
300
100
1000
300
100
300
5
2
5
5
2
2
4
0.10%
10.00%
1.00%
10.00%
10.00%
5.00%
2.00%
5
30
1
100
30
5
6
43
43
43
43
43
43
43
$22500
$135000
$4500
$ 450000
$135000
$22500
$27000
$15000
$19000
$20000
$110000
$19000
$14000
$38000
$7500
$ 116000
-$15500
$340000
$ 116000
$ 8500
-$11000

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